Seconds, Vintage & Thrills
Welcome to the creative tapestry that is "Seconds" – where thrift finds and artistry collide in the heart of Brooklyn, New York. Our journey through this vibrant visual branding portfolio invites you to delve into a dynamic fusion of nostalgia, contemporary art, and sustainable fashion. I had the privilege of collaborating to craft an identity that is both captivating and emblematic of the shop's essence.
Logo Design
The logo for Seconds Thrift Shop is a powerful visual representation of its mission to promote sustaina shopping and environmental consciousness through second-hand purchases. Designed in the shape of a stylized eye, the logo captures the essence of awareness and mindful consumerism.
Clothing tags
We designed the clothing tags with the purpose of conveying a mindful message to the buyer and creating a sense of belonging to a community that is helping the planet. We believe that small details can make a difference.
Signage
The signage prominently features a bold and funky font that exudes personality and flair. The letters are playfully exaggerated and slightly irregular, adding a touch of quirkiness to the overall design. The font choice is carefully selected to capture the shop's energetic and eclectic spirit.
